Monetizing Your Hand Lettering Skills


Explore three creative paths to earning money from your hand lettering skills.

The live workshop will take place March 1st-3rd . Each session will start at 7pm CST. Don’t worry if you can’t join live. You will get lifetime access to all of the content.
Find your time zone here.


Sign up now | $97

You’ve spent countless hours honing your hand lettering skills, and now you want to turn it into a side hustle, or even a business.

There are many different ways to monetize your hand lettering skills. We have brought together three professional hand lettering artists for a live online workshop that will explore how you can make money from hand lettering. Each hour-long session will explore a different type of hand lettering business, and will be taught by people who have actually built that type of business.

This workshop will explore:

– Sign painting as a business
– Invitation design as a business
– Commercial design as a business
– Marketing your hand lettering on social media
– Pricing your hand lettering services
– Finding clients and customers

Sign up now | $97

About the instructors:

Kurt McRobert is a professional designer and founder of New York-based Very Fine Signs, where he draws and paints custom murals and hand lettering for commercial clients. Kurt grew up in St. Petersburg, Florida and received his BFA in Illustration from the School of Visual Arts. His work has been recognized by the Society of Illustrators, American Illustration, and dozens of design blogs.   McRoberts’ clients include The New York Times, New York Magazine, PRINT Magazine, and Time Out New York. Website | Instagram

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Katherine Ross is the Founder of Script Merchant, which specializes in creating unique personalized invitations for special events. She earned her BA in Anthropology from The University of the South before spending two years at the London School of Dramatic Art. Ross launched her calligraphy business in 2010 as a way to monetize her creative passions. Website | Instagram | Facebook

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Alejandro Solorzano is a product design engineer based in Guadalajara, Mexico and founder of Jansarts, where he creates custom hand lettering designs for commercial clients. His work has amassed thousands of followers worldwide,  allowing him to build a full-time business around his art. Website | Instagram

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The Schedule:

The live workshop will take place March 1st-3rd . Each session will start at 7pm CST. Don’t worry if you can’t join live. You will get lifetime access to all of the content.

Find your time zone here.

Session One – Sign Painting with Kurt McRobert | March 1st – 7pm

This hour-long session will explore how you can monetize your hand lettering skills with sign painting. Kurt McRobert, founder of Very Fine Signs will give you an inside look at how he built his business, and help you understand how you can make money doing custom sign painting.

We will cover:

– Sign painting as a business
– Finding clients and pricing your work
– Freelancing in NYC

Session Two – Invitation Design with Katherine Ross | March 2nd – 7pm

This hour-long session will explore how you can monetize your hand lettering skills by creating stationery and custom invitations. Katherine Ross, Founder of Script Merchant will show you how she developed a nationally recognized product line and custom invitation business around her calligraphy skills.

We will cover:

– Invitation design as a business
– Creating products and finding customers
– Editing and vectorizing your calligraphy

Session Three: Commercial Design with Alejandro Solorzano | March 3rd – 7pm

This hour-long session will explore how you can monetize your hand lettering skills through commercial design (branding, packaging, logos, and more). Alejandro Solorzano will show you how to package your hand lettering skills for  commercial clients..

We will cover:

– Commercial design as a business
– Social media marketing and finding clients
– Pricing services and managing projects



Sign up now | $97

This three-day live online workshop will give you access to:

3 Interactive Sessions

Each workshop sessions is hosted via live-streamed video. You will get the opportunity to interact directly with your instructor, connect with like-minded professionals and get your questions answered in real time.

3 Daily Email Lessons

Each live session will include a daily email lesson packed with resources to help you put everything you learned into action.

Comprehensive workbook

All of the content is packaged into a downloadable comprehensive workbook that will give you lifetime access to the recorded workshop content.

How does it work?

You will get a welcome email with information on how to access your live workshop upon registering. The program includes access to three interactive sessions. Each session includes an hour-long live streamed video with our instructor, an interactive chatroom, where you can connect with other participants, and daily emails packed with resources to help you put what you learned into action.

Don’t worry if you are unable to join the workshop live. All of the content is recorded and packaged into a downloadable PDF that you can work through at your own

What if I don’t like the workshop?

We want everyone to leave 100% happy. Let us know if you are not totally satisfied with the workshop, and we will give you a complete refund.

Who’s this workshop for?

This workshop is for creatives who want to build a business around their passion.

Who created this workshop?

This course was created by the Instructors above in partnership with Modern Thrive.

What if I’m just starting out?

This workshop was designed for creatives at all levels. This workshop will help you find the path to building a business around your passion. (regardless of where you are in the journey)

Got another question?

Email us:  modernthrive@gmail.com