Monetizing Your Hand Lettering Skills

Explore three creative paths to earning money from your hand lettering skills.

This ondemand program will give you life-time access to all of the workshop content, so you can participate on your own schedule.


Sign up now | $97

You’ve spent countless hours honing your hand lettering skills, and now you want to turn it into a side hustle, or even a business.

There are many different ways to monetize your hand lettering skills. We have brought together three professional hand lettering artists for a live online workshop that will explore how you can make money from hand lettering. Each hour-long session will explore a different type of hand lettering business, and will be taught by people who have actually built that type of business.

This workshop will explore:

– Sign painting as a business
– Invitation design as a business
– Commercial design as a business
– Marketing your hand lettering on social media
– Pricing your hand lettering services
– Finding clients and customers

Sign up now | $97

About the instructors:

Kurt McRobert is a professional designer and founder of New York-based Very Fine Signs, where he draws and paints custom murals and hand lettering for commercial clients. Kurt grew up in St. Petersburg, Florida and received his BFA in Illustration from the School of Visual Arts. His work has been recognized by the Society of Illustrators, American Illustration, and dozens of design blogs.   McRoberts’ clients include The New York Times, New York Magazine, PRINT Magazine, and Time Out New York. Website | Instagram




Katherine Ross is the Founder of Script Merchant, which specializes in creating unique personalized invitations for special events. She earned her BA in Anthropology from The University of the South before spending two years at the London School of Dramatic Art. Ross launched her calligraphy business in 2010 as a way to monetize her creative passions. Website | Instagram | Facebook



Alejandro Solorzano is a product design engineer based in Guadalajara, Mexico and founder of Jansarts, where he creates custom hand lettering designs for commercial clients. His work has amassed thousands of followers worldwide,  allowing him to build a full-time business around his art. Website | Instagram



The Schedule:

This ondemand program will give you life-time access to all of the workshop content, so you can participate on your own schedule

Session One – Sign Painting with Kurt McRobert | March 1st – 7pm

This hour-long session will explore how you can monetize your hand lettering skills with sign painting. Kurt McRobert, founder of Very Fine Signs will give you an inside look at how he built his business, and help you understand how you can make money doing custom sign painting.

We will cover:

– Sign painting as a business
– Finding clients and pricing your work
– Freelancing in NYC

Session Two – Invitation Design with Katherine Ross | March 2nd – 7pm

This hour-long session will explore how you can monetize your hand lettering skills by creating stationery and custom invitations. Katherine Ross, Founder of Script Merchant will show you how she developed a nationally recognized product line and custom invitation business around her calligraphy skills.

We will cover:

– Invitation design as a business
– Creating products and finding customers
– Editing and vectorizing your calligraphy

Session Three: Commercial Design with Alejandro Solorzano | March 3rd – 7pm

This hour-long session will explore how you can monetize your hand lettering skills through commercial design (branding, packaging, logos, and more). Alejandro Solorzano will show you how to package your hand lettering skills for  commercial clients..

We will cover:

– Commercial design as a business
– Social media marketing and finding clients
– Pricing services and managing projects

Sign up now | $97

This three-day live online workshop will give you access to:

3 Recorded Sessions

Our recorded workshop sessions allow you to work through this entire program on your own schedule, and our private Facebook group will give you a chance to connect with the other participants.

3 Daily Lessons

Each session includes a daily lesson packed with resources to help you put everything you learn into action.

Comprehensive workbook

All of the content is packaged into a downloadable comprehensive workbook that will give you lifetime access to the recorded workshop content.

How does it work?

You will get a downloadble PDF that will give you access to all of workshop content. This ondemand workshop includes access to three recorded sessions with our instructor Each session includes an hour-long video, downloadble worksheets and other free resources. You will also get access to an exclusive facebook group which will connect you with 200+ artists who are building the same type of business as you are.

Don’t worry if you are unable to join the workshop live. All of the content is recorded and packaged into a downloadable PDF that you can work through at your own

What if I don’t like the workshop?

We want everyone to leave 100% happy. Let us know if you are not totally satisfied with the workshop, and we will give you a complete refund.

Who’s this workshop for?

This workshop is for creatives who want to build a business around their passion.

Who created this workshop?

This course was created by the Instructors above in partnership with Modern Thrive.

What if I’m just starting out?

This workshop was designed for creatives at all levels. This workshop will help you find the path to building a business around your passion. (regardless of where you are in the journey)

Got another question?

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