Marketing and Self-Promotion for Illustrators
Learn how to market your illustration business in a way that will land you more work.
This on-demand program will give you life-time access to all of the workshop content, so you can participate on your own schedule.
The key to building a successful illustration business is learning how to market your business and promote your work in a way that will attract new clients.
Marketing and self-promotion are not skills that come naturally to most illustrators. You most likely became an artist because you enjoy creative work that you do in a mostly solitary atmosphere. Marketing your work requires you step outside of your comfort zone and start telling people why the work you do is so great.
We have brought together three professional illustrators who are masters at marketing their work for a three-day live online workshop that will help you create a plan for effectively marketing your illustration business.
This workshop will cover:
– Developing your personal brand
– Creating a compelling online portfolio
– Marketing your illustrations on social media
– Building a community around your work
– Email marketing for illustrators
About the instructors:
Marta Abad Blay is a Freelance illustrator who turns her whimsical illustrators into beloved handmade products. Marta started selling her artwork online and quickly built a community around her whimsical style. Website – Instagram
Penelope Dullaghan is an illustrator, pattern designer and creative explorer based in Indianapolis. She has worked with a wide variety of clients, big and small including Crate & Barrel, New York Times, Starbucks, Oprah Magazine, Target, The Washington Post, Adobe, Papyrus and Penguin Random House. Her work has been recognized by Communication Arts, CA Typography, 3×3 Magazine, Society of Illustrators LA, HOW and Print Magazines. Website – Instagram
The live workshop will take place December 18th-21st. Each session will start at 2pm CST. Don’t worry if you can’t join live. You will get lifetime access to all of the content. Find your time zone here.
Session One – Developing Your Personal Brand with Marta Abad Blay – December 18th | 2:00pm CST
Marta is a Freelance illustrator known for her unique whimsical illustrations. She started sharing her work online, and quickly built a community of raving fans that evolved into a business. This session will help you define your style, show you how to create a compelling online portfolio, and give you proven strategies for marketing your illustrations on social media.
Session Two – Building an Online Community with Penelope Dullaghan – December 19th | 2:00pm CST
Penelope is an illustrator, pattern designer and creative explorer who has worked with some of the most respected brands in the world. This session will show you how to develop a cohesive body of workshop, give you ideas for creating content around your artwork and teach you how to use content to build a community around your work.
Session Three – Promoting Your Illustration Business with Tracey English – December 20th | 2:00pm CST
Tracey English is a UK based illustrator and surface pattern artist. She specializes in creating collages from hand coloured tissue paper. Tracey built an international following around her unique style, and grew that into a thriving freelance illustration business.
This session will teach your marketing strategies that will help you find new clients, help you navigate the rules of email marketing and show you how to get media coverage for your work.
3 Recorded Sessions
Our recorded workshop sessions allow you to work through this entire program on your own schedule, and our private Facebook group will give you a chance to connect with the other participants.
3 Daily Lessons
Each session includes a daily lesson packed with resources to help you put everything you learn into action.
All of the content is packaged into a downloadable comprehensive workbook that will give you lifetime access to the recorded workshop content.
How does it work?
How does it work? You will get a downloadble PDF that will give you access to all of workshop content. This on-demand workshop includes access to three recorded sessions with our instructor Each session includes an hour-long video, downloadble worksheets and other free resources. You will also get access to an exclusive facebook group which will connect you with 200+ artists who are building the same type of business as you are.
What if I don’t like the workshop?
We want everyone to leave 100% happy. Let us know if you are not totally satisfied with the workshop, and we will give you a complete refund.
Who’s this workshop for?
This workshop is for creatives who want to build a business around their passion.
Who created this workshop?
This course was created by the Instructors above in partnership with Modern Thrive.
What if I’m just starting out?
This workshop was designed for creatives at all levels. This workshop will help you find the path to building a business around your passion. (regardless of where you are in the journey)
Got another question?
Email us: firstname.lastname@example.org