The Business of HandLettering


Explore the world of hand lettering and learn how to make some money doing it.

This on-demand program will give you life-time access to all of the workshop content, so you can participate on your own schedule.


Sign up now | $97

Explore the world of hand lettering and learn how to make some money doing it.

Are you interested in building a career as a hand-lettering artist? Want to take up calligraphy as a part-time gig? Are you a hand-lettering artist who is struggling to grow your business?

We have partnered with our friends at GoodType to bring together three professional hand-lettering artists to show you how to build a business around these skills. @GoodType is an Instagram type community for artists and admirers, showcasing beautiful letterforms and celebrating the type designs of designers worldwide.

In this workshop, you’ll get practical advice from professional creatives on how to build a hand-lettering business.

This workshop will cover:

– Starting a hand-lettering business from scratch
– Honing your style and finding your niche
– Building your portfolio and attracting clients
– Breaking into commercial hand-lettering
– Designing products with hand-lettering
– Building a community around your art

Sign up now | $97

Meet the Instructors:

Joanna Munoz, of Wink & Wonder, is an LA-based designer who specializes in lettering, calligraphy, branding, and design. Joanna works full-time as a web designer at a production agency, and runs a part-time freelance hand-lettering business. She launched Wink & Wonder to fulfill her need to work by hand and make things she loves to share. Joanna will give you an inside look at how she built her business, and show you how you can start building your freelance hand-lettering business today.

Ryan Hamrick is a letterer, designer, writer, and speaker based in Austin, TX. He takes great pride in his extremely varied experiences, and applies it to every new project he takes on, giving him a unique and very knowledgable view on how to best solve problems with beautiful, effective design. Ryan’s clients include Target, Samsung, Capital One, Blackberry, Evernote, and Creative Morning.

Roxy Prima is a letter-obsessed freelance graphic designer in San Diego, CA.  She designs a wide range of products featuring her hand-lettering designs including wedding invitations, signage, T-shirts, greeting cards, logos, stickers, business cards, and more.

The Schedule:

Session One: Starting Your Hand-lettering Business

Joanna Munoz, of Wink & Wonder, is an LA-based designer who specializes in lettering, calligraphy, branding, and design. Joanna works full-time as a web designer at a production agency, and runs a part-time freelance hand-lettering business. She launched Wink & Wonder to fulfill her need to work by hand and make things she loves to share. Joanna will give you an inside look at how she built her business, and show you how you can start building your freelance hand-lettering business today.

This session will cover:

– How to find clients for your freelance business
– Building an audience around your work
– Finding your style and creating work that gets noticed

Session Two:  Creating Products with Your Hand-lettering designs

Roxy Prima is a letter-obsessed freelance graphic designer in San Diego, CA.  She designs a wide range of products featuring her hand-lettering designs including wedding invitations, signage, T-shirts, greeting cards, logos, stickers, business cards, and more.

This session will cover:

– How to create products from your designs
– How to sell your hand-lettering products

Session Three: Handlettering for Commercial Design

Ryan Hamrick is a letterer, designer, writer, and speaker based in Austin, TX. He takes great pride in his extremely varied experiences, and applies it to every new project he takes on, giving him a unique and very knowledgable view on how to best solve problems with beautiful, effective design. Ryan’s clients include Target, Samsung, Capital One, Blackberry, Evernote, and Creative Morning.

This session will cover:

– Creating a portfolio for commercial design
– How to find clients and sell in ideas
– How to manage commercial design clients
– Building your network and finding opportunity



Sign up now | $97

This three-day live online workshop will give you access to:

3 Recorded Sessions

Our recorded workshop sessions allow you to work through this entire program on your own schedule, and our private Facebook group will give you a chance to connect with the other participants.

3 Daily Lessons

Each session includes a daily lesson packed with resources to help you put everything you learn into action.

Comprehensive workbook

All of the content is packaged into a downloadable comprehensive workbook that will give you lifetime access to the recorded workshop content.

How does it work?

How does it work? You will get a downloadble PDF that will give you access to all of workshop content. This on-demand workshop includes access to three recorded sessions with our instructor Each session includes an hour-long video, downloadble worksheets and other free resources. You will also get access to an exclusive facebook group which will connect you with 200+ artists who are building the same type of business as you are.

Don’t worry if you are unable to join the workshop live. All of the content is recorded and packaged into a downloadable PDF that you can work through at your own

What if I don’t like the workshop?

We want everyone to leave 100% happy. Let us know if you are not totally satisfied with the workshop, and we will give you a complete refund.

Who’s this workshop for?

This workshop is for creatives who want to build a business around their passion.

Who created this workshop?

This course was created by Joanna Munoz, Ryan Hamrick, and Roxy Prima  in partnership with Modern Thrive.

What if I’m just starting out?

This workshop was designed for creatives at all levels. This workshop will help you find the path to building a business around your passion. (regardless of where you are in the journey)

Got another question?

Email us:  modernthrive@gmail.com