DIY PR : Get Media Coverage Like a Pro
with Cassie Boorn


Learn how to get your brand featured in media.

This on-demand program will give you life-time access to all of the workshop content, so you can participate on your own schedule.


Sign up now | $97

Do you want to get media coverage for your business or personal brand? Are you searching for a manageable way to find new customers? Have you struggled to connect your story to the right people?

Learn a step-by-step system for getting coverage in top media outlets.

Getting featured in media can build credibility for your brand, drive traffic to your website, and introduce new customers to your products.This three-day live workshop will show you a step-by-step PR system that you can use to land media coverage.

You will learn how to:

– Get your brand featured on influential blogs and national media outlets
– Create a plan to consistently get media coverage all year round
– Build your contact list and create pitches that get read

Sign up now | $97

Meet Cassie:

Cassie spent five years building digital marketing programs for some of the largest brands in the world, and helping influencers develop their online platforms. She has always been passionate about connecting people with opportunities that help them make amazing things happen.She left her full-time position at Disney Interactive to develop a platform that would empower people everywhere to build a career they love.

Cassie has a deep understanding of how large brands and influential bloggers leverage content, and social media to build communities around their work. Cassie has been writing online since 2009. Her work has been featured in a wide array of national media outlets including NPR: All Things Considered, Forbes and the New York Times.

website  |  Twitter  |  Instagram

The Schedule:

Session One: Creating a Plan

Media coverage is an excellent way to build credibility and find new customers for your brand. But you cannot start investing your time in media coverage without a goal and a clear plan for using coverage to reach this goal. This session will help you understand how media coverage can help your business, and help you create a plan for getting the coverage you want.

In this session, you will learn how to:

– Get free publicity and become a source for major media outlets
– Leverage proven strategies for building awareness and buzz through PR
-Create messaging that clearly communicates your brand’s message

Session Two: Finding Media Contacts

Finding the right media contacts to pitch your products can feel impossible but it doesn’t have to be. This session will give you a system for finding people who will want to write about your products, and help you build a media list for promoting your work.

In this session, you will learn how to:

– Begin building media relationships from scratch
– Find anyone’s email address in minutes
– Use social media to connect with relevant writers

Session Three: Pitching the Media

The most important step of landing media coverage is creating a pitch that will get a writer’s attention. This session will show you how to package your story into a compelling pitch, and leave you with templates for writing the perfect email.

In this session, you will learn how to:

– Package your story into a compelling pitch
– Create a system for following up and securing coverage
– Develop a powerful media kit to use in your outreach



Sign up now | $97

This three-day online workshop will give you access to:

3 Recorded Sessions

Our recorded workshop sessions allow you to work through this entire program on your own schedule, and our private Facebook group will give you a chance to connect with the other participants.

3 Daily Lessons

Each session includes a daily lesson packed with resources to help you put everything you learn into action.

Comprehensive workbook

All of the content is packaged into a downloadable comprehensive workbook that will give you lifetime access to the recorded workshop content.

How does it work?

You will get a downloadble PDF that will give you access to all of workshop content. This on-demand workshop includes access to three recorded sessions with our instructor Each session includes an hour-long video, downloadble worksheets and other free resources. You will also get access to an exclusive facebook group which will connect you with 200+ artists who are building the same type of business as you are.

Don’t worry if you are unable to join the workshop live. All of the content is recorded and packaged into a downloadble PDF that you can work through at your own pace.

What if I don’t like the workshop?

We want everyone to leave 100% happy. Let us know if you are not totally satisfied with the workshop, and we will give you a complete refund.

Who created this workshop?

This course was created by Cassie Boorn in partnership with Modern Thrive.

Got another question?

Email us:  modernthrive@gmail.com