The Art & Business of Food Blogging


Learn how to create and maintain a professional food blog.

The live workshop will take place April 11th-13th. Each session will start at 2pm CST. Don’t worry if you can’t join live. You’ll have lifetime access to all of the content once you register.Find your time zone here.


Sign up now | $97

Are you looking for a career that will allow you to combine your love of food photography and your passion for writing? Starting a food blog could be the perfect path for you. But with millions of culinary experts and photographers already running hugely successful food blogs, how will you compete? The key to building an influential food blog is to combine gorgeous food photography, excellent writing, and rock solid recipes.

Meet Rachel.

Rachel Matthews is a writer, speaker, recipe developer, photographer, mom, wife and the Founder of nationally recognized food blog, A Southern Fairytale. Her ability to tell stories through words, photos, and food has earned her both a large and loyal online audience and long-term relationships as both Blog Ambassador and Recipe Developer with major food brands including Zatarain’s, Pillsbury, California Avocado Commission, and Minute Maid.  Rachel has been a featured speaker at BlogHer Food, Mom 2.0, BlissDom, Thrive Blog Conference, and Blog Elevated conferences; and has been brought in by companies, local restaurants, and groups to lead photography classes and speak about photography, both DSLR, and with phones, and styling.

In this three-day live online workshop, Rachel will teach you everything you need to know to master bot the art and business of food blogging.

This workshop will cover:
Transforming recipes into engaging content
– Setting up a workflow and editing your work
– Getting started with food photography
– Styling tips to make your food look amazing
– Monetizing your food blog

 

Sign up now | $97

About the instructors:

Rachel Matthews is a writer, speaker, recipe developer, photographer, mom, wife and the Founder of nationally recognized food blog, A Southern Fairytale. Her ability to tell stories through words, photos, and food has earned her both a large and loyal online audience and long-term relationships as both Blog Ambassador and Recipe Developer with major food brands including Zatarain’s, Pillsbury, California Avocado Commission, and Minute Maid.  Rachel has been a featured speaker at BlogHer Food, Mom 2.0, BlissDom, Thrive Blog Conference, and Blog Elevated conferences; and has been brought in by companies, local restaurants, and groups to lead photography classes and speak about photography, both DSLR, and with phones, and styling. Website | Instagram

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The Schedule:

The live workshop will take place April 11th-13th. Each session will start at 2pm CST. Don’t worry if you can’t join live. You’ll have lifetime access to all of the content once you register.

Find your time zone here.

Session One – Creating Rock Solid Recipes
In this hour-long session, you’ll learn to move beyond basic recipe development into keeping inspiration alive over time as a food blogger. You will learn the art of taking recipes and creating lively content that draws readers in.

We will cover:
– Staying inspired and developing recipes
– Transforming recipes into engaging content
– Creating processes and editing your work

Session Two – Food Photography & Styling
In this hour-long session, you’ll learn the do’s and don’ts of food photography (hint: You don’t need an expensive camera, but you do need to know some basic techniques). You willl learn food photography basics and more advanced touches like using props and telling stories with your images.

We will cover:
– Editing and post-processing
– Getting started with food photography
– Creating well-composed images.
– Styling tips and tricks to help your food look amazing.
– Props, plating and setting up a scene
– Visual storytelling

Session Three – Monetizing your Food blog
This hour-long session walks you through the journey from newbie food writer to pro blogger.. You will learn how leading food bloggers monetize their work, and learn how to start making money from your food blog.

We will cover:
– Selling ads & Making money with ad networks
– Finding sponsors for your blog
– Managing brand ambassadorship programs

 



Sign up now | $97

This three-day live online workshop will give you access to:

3 Interactive Sessions

Each workshop sessions is hosted via live-streamed video. You will get the opportunity to interact directly with your instructor, connect with like-minded professionals and get your questions answered in real time.

3 Daily Email Lessons

Each live session will include a daily email lesson packed with resources to help you put everything you learned into action.

Comprehensive workbook

All of the content is packaged into a downloadable comprehensive workbook that will give you lifetime access to the recorded workshop content.

How does it work?

You will get a welcome email with information on how to access your live workshop upon registering. The program includes access to three interactive sessions. Each session includes an hour-long live streamed video with our instructor, an interactive chatroom, where you can connect with other participants, and daily emails packed with resources to help you put what you learned into action.

Don’t worry if you are unable to join the workshop live. All of the content is recorded and packaged into a downloadable PDF that you can work through at your own

What if I don’t like the workshop?

We want everyone to leave 100% happy. Let us know if you are not totally satisfied with the workshop, and we will give you a complete refund.

Who’s this workshop for?

This workshop is for creatives who want to build a business around their passion.

Who created this workshop?

This course was created by the Instructors above in partnership with Modern Thrive.

What if I’m just starting out?

This workshop was designed for creatives at all levels. This workshop will help you find the path to building a business around your passion. (regardless of where you are in the journey)

Got another question?

Email us:  modernthrive@gmail.com